Case Study : Purity International Sdn Bhd / Siti Nurfasihah Abdullah

Abdullah, Siti Nurfasihah (2021) Case Study : Purity International Sdn Bhd / Siti Nurfasihah Abdullah. [Entrepreneurship Project] (Unpublished)


The general information about the company has been collected in order to complete this study case. The information that have collected are from secondary data.
In this study, I analysed the strength, weakness, opportunity and the threats of this company in real business world by using SWOT analysis. Thus, from the problems that this company faced, I analysed and find solution to overcome the problems.
Purity International is a Muslim company that produce palm cooking oil. The company was incorporated in 2012 and primary involves in trading crude palm oil and redefined, bleached and deodorized palm olein. The company supply the products to local Malaysia market.
Our principle responsibility is to supply quality products to our customer on a timely basis. PURITY has the system and networking that enable us to optimise economies of scale facilitating us to supply quality products at competitive price. We are capable of supplying the products in bulk and collaborate with high volume importers to develop private labels. The company was based in Kelantan, Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdullah, Siti Nurfasihah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Muslim company, Local Malaysia market, produce palm cooking oil and cooking oil industry
Date: May 2021
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