Kraftangan Orangkita / Heljony Morudin ... [et al.]

Morudin, Heljony and Ag Muhaidin, Khairunnisa Fatin and Salamat, Amimah and Lingah, Nora and Jamudin, Merilyn (2011) Kraftangan Orangkita / Heljony Morudin ... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of our partnership business is Kraftangan OrangKita. Our business
manufactures our own product which is handcraft made from newspaper. There are various
types of products that we manufacture such as vase, basket and many more. Nowadays,
people interests are toward these kinds of product which is environmental friendly. Therefore,
we are trying to introduce this environmental product to Sabah and Brunei. We are quite sure
that the demand of this product will be increasing from time to time.
Our target customers are people around Keningau, Sabah. This is because we are in an
introduction stage of business. We don't want to target the whole Sabah for the first year we
started our business since our product is still unknown to the most of sabahan. We may
expand our business around Sabah years from now after the testing period in Keningau
We have several choices to locate our business such as Kudat, Tawau or Kota
Kinabalu where the target market is higher but since we just open the business and we are in a
process of reducing the cost, our business will be operating in Keningau. It is because to buy
or to rent a land and building is a cost for us either in short term or long term period, so we
will be setting up our manufacturing as well as our store-building in Keningau since one of
our partners is willing to contribute land and building owned by her located in Keningau.
We are willing to expand our business to other places since these businesses have a
potential to being expanded and diversified. The future prospect of our business is to increase
second year sales by 25% and third year sales 70%. In viewing our business potential, we
believe that this product have high potential to success in future since our product is
environmental friendly and it is safety.


Item Type: Entrepreneurship Project
Email / ID Num.
Morudin, Heljony
Ag Muhaidin, Khairunnisa Fatin
Salamat, Amimah
Lingah, Nora
Jamudin, Merilyn
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Keywords: Business plan; Business management; Entrepreneurship; Handicraft
Date: 2011
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