A study on the elements of graphic design in the success of visual communication / Idrees Abdul Wahab

Abdul Wahab, Idrees (2010) A study on the elements of graphic design in the success of visual communication / Idrees Abdul Wahab. Masters thesis, Universiti Teknologi MARA.


Visual communication is another method of communication we used everyday. It's not
like verbal or written, that we respond back the same way, we don't talk back to pictures,
but we respond by telling ourselves to agree with the visual message. Interestingly, most
of us don't aware that we communicate to visual message, directly or undirectly.
Interacting with it makes visual communication the fastest medium of communication.
All these visual that we saw were arranged artistically and objectively to communicate to
us. It is done with the help of graphic elements. Line, shape, mass, texture and colour are
the 'tools' that are used in structuring the 'visual words'. These tools have unique styles
and characters that related to human psychology. Red signify luck or courage, circle
defines unity or lines used to guide the eyes. This study will look into how these elements
behave in making visual communication a success.
Interestingly, responding to visual message means that we are visual literate to the visual
message. We are nurturing our visual thinking and creative thinking by interacting with
the visuals. The need to learned and know how to use visual communication is important
to our survival in the 21" century as this method of communication has prove itself as
being the fastest and effective way to influence the people.


Item Type: Thesis (Masters)
Email / ID Num.
Abdul Wahab, Idrees
Subjects: H Social Sciences > HE Transportation and Communications
P Language and Literature > P Philology. Linguistics > Communication. Mass media > Audiovisual aids. Visual communication
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Keywords: graphic design, visual communication
Date: 2010
URI: https://ir.uitm.edu.my/id/eprint/4871
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