Case Study : Mudim / Siti Zahidah Rashidi

Rashidi, Siti Zahidah (2021) Case Study : Mudim / Siti Zahidah Rashidi. [Entrepreneurship Project] (Unpublished)

Abstract

Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market demand and technological changes and various competitive forces in the industry. For instant, competition from other firms, such as Habhal, Jalel and Adabi, and the increase in prices of raw materials used as the main ingredients for MUDIM’s products, such as dried soy bean and chilli, could also badly affect the company’s profitability. As the owner and Managing Director of MUDIM, Sharaani believed that business sustainability was very much dependent on the ability of the business strategy. To stay competitive, Shaarani had started to think to develop and penetrate to new market.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Rashidi, Siti Zahidah
2018660044
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Small and Medium Enterprises (SMEs), food industries, Main Product Soy sauce, chilli sauce and vinegar
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/48681
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