The active performance factors that influence the success of Bumiputera women entrepreneurs in Selangor / Siti Sarah Safaruddin and Azizan Zainuddin

Safaruddin, Siti Sarah and Zainuddin, Azizan (2019) The active performance factors that influence the success of Bumiputera women entrepreneurs in Selangor / Siti Sarah Safaruddin and Azizan Zainuddin. Journal of Administrative Science, 16 (1). pp. 71-92. ISSN 2600-9374

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Abstract

In the era of globalization, the role of women in the business sector in Malaysia are increasingly being recognized, as the Female Labor Participation Rate (FLPR) is escalating year by year. The growth is undeniably helps towards the nation’s development, and also creates vast opportunities for women to be actively involved in economic activities. Consequently, an increase in the number and percentage of Women-Owned Small Medium Enterprises (SMEs) in Malaysia can be seen. Although the involvement of women in entrepreneurship can be classified as active, the failure rate among bumi putera women entrepreneurs are high. Due to that, there is an urgent need to implement this study, and to create better understanding of potential factors to ensure more entrepreneurs emerge successful. Therefore, by adopting the theory of action regulation (ART) which calls for a degree of attention from entrepreneurship perspectives, this study aims to determine the factors influencing entrepreneurial success. Several definitions have been identified from previous studies to better understand the meaning of entrepreneurial success. This study is based on data obtained from questionnaires administered involving 378 women entrepreneurs in Selangor. The data collected were analyzed and evaluated to determine the active performance factors influencing the success of bumiputra women entrepreneurs in Selangor. The analysis revealed that the first independent variable, active action planning, contributed the most to the to dependent variable, entrepreneurial success. The findings of this study also suggested a holistic strategic approach to be framed in order to ensure the success rate among bumi putera women entrepreneurs increases.

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Item Type: Article
Creators:
Creators
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Safaruddin, Siti Sarah
UNSPECIFIED
Zainuddin, Azizan
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Administrative Science and Policy Studies
Journal or Publication Title: Journal of Administrative Science
UiTM Journal Collections: UiTM Journal > Journal of Administrative Science (JAS)
ISSN: 2600-9374
Volume: 16
Number: 1
Page Range: pp. 71-92
Official URL: http://jas.uitm.edu.my/
Item ID: 48645
Uncontrolled Keywords: women entrepreneurship, entrepreneurial success, small medium enterprises (SMEs)
URI: https://ir.uitm.edu.my/id/eprint/48645

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48645

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