Do warning graphics deter smoker from buying cigarette packs? a case study in Vietnam / Phuong Duy Nguyen and Yen Dan Tong

Nguyen, Phuong Duy and Tong, Yen Dan (2019) Do warning graphics deter smoker from buying cigarette packs? a case study in Vietnam / Phuong Duy Nguyen and Yen Dan Tong. Journal of Administrative Science, 16 (1). pp. 61-70. ISSN (eISSN) : 2600-9374

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Under a burden of non-communicable diseases associated with smoking, Vietnamese people are facing the socio-economic and health-related problems. In this context, many policy instruments have been studied and applied into the task of preventing and warning about the harm of tabacco use. In line with that, this study aims to identify which information is potential to smokers to quit smoking. By using choice experiment method, a survey was carried out on 120 adult smokers in Can Tho City, Vietnam. The findings from this study indicated that all included attributes were significant in exposing the risks of cigarette smoke. Specifically, health warning graphics (i.e., the image of lung damage and damaged teeth), risk information and smoking ban in public places, and price were the effective vehicles. Surprisingly, under the lens of economics, this research found that the inefficiency in controlling smuggled tobacco is a serious problem in Vietnam, especially in its southern area. Apart from the budget deficit, this could pose a threat to the ability to conduct tobacco control policies for long-term in Vietnam.


Item Type: Article
Email / ID Num.
Nguyen, Phuong Duy
Tong, Yen Dan
Subjects: H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > Culture
H Social Sciences > HT Communities. Classes. Races > Neighborhoods
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Administrative Science and Policy Studies
Journal or Publication Title: Journal of Administrative Science
UiTM Journal Collections: UiTM Journal > Journal of Administrative Science (JAS)
ISSN: (eISSN) : 2600-9374
Volume: 16
Number: 1
Page Range: pp. 61-70
Keywords: behaviour, choice experiment, tobacco use
Date: June 2019
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