Case Study : Obsess™ Cosmetics Sdn. Bhd. / Nurul Atikah I Ramle

I Ramle, Nurul Atikah (2021) Case Study : Obsess™ Cosmetics Sdn. Bhd. / Nurul Atikah I Ramle. [Entrepreneurship Project] (Unpublished)


The original purpose of this case study conducted because of to identify the major problem that are face by the company. We have made a research base on the company that we have choose and identified their company background. In this case study we have choose OBSESS™ COSMETICS SDN. BHD. as our case study topics. The reason why we choose OBSESS™ COSMETICS SDN. BHD. As our chosen company because the founder was Malaysian and one of the successful and very famous cosmetics company in Malaysia and the others Asian countries like Indonesia, Brunei, and Singapore. So, in this research we start with the brief introduction for our case study that are consist of the background of the study that is the background of OBSESS™ COSMETICS SDN. BHD. Then followed with the purpose of the study and the business problem that the project created to address. Then will be followed by the complete company information. Next, followed by the company analysis and the business problem that will be the highlight part of this report. In that section I will explained more and giving more idea of the problem that the company face. Lastly, the recommendation and improvement that can be made to overcome the company major problems. This are some of the key points that should be consist in this report and will make the contained of this case study report more arranged nicely. In conclusion we hope that this report will giving a complete idea of what we have worked for this research.


Item Type: Entrepreneurship Project
Email / ID Num.
I Ramle, Nurul Atikah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Obsess Cosmetics, Local Company and Beauty products cosmetic companies
Date: 2021
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