Perception and audience motivation to read literature section in the print / Muhammad Aniq Azlan and Mohd Syuhaidi Abu Bakar

Azlan, Muhammad Aniq and Abu Bakar, Mohd Syuhaidi (2019) Perception and audience motivation to read literature section in the print / Muhammad Aniq Azlan and Mohd Syuhaidi Abu Bakar. Forum Komunikasi (FK), 14 (2). pp. 91-115. ISSN (e-ISSN) 0128-2379

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Abstract

Literature is a creative work with high aesthetic value. Understanding literature requires frequent and deep reading because generally the best literary work has layered messages with various meanings to be interpreted. However, nowadays there are some assumptions that the literary work is in a state of decline due to several issues. Besides this, the level of literature reading is also deteriorating. This study focuses to understand audience perceptions and motivation to indulge in literature pieces in the print. It used a qualitative method of interviewing 14 informants. The results of this study found that audience perceived that people no longer read literary works as the print has cut down the pucblication of such material. This study also found that audience were highly motivated to read the literature in print.

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Item Type: Article
Creators:
Creators
Email
Azlan, Muhammad Aniq
UNSPECIFIED
Abu Bakar, Mohd Syuhaidi
syuhaidi@uitm.edu.my
Subjects: P Language and Literature > P Philology. Linguistics > Communication. Mass media
P Language and Literature > P Philology. Linguistics > Content analysis (Communication)
Z Bibliography. Library Science. Information Resources (General) > Reading interests. Book reviews
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Forum Komunikasi (FK)
UiTM Journal Collections: UiTM Journal > Forum Komunikasi (FK)
ISSN: (e-ISSN) 0128-2379
Volume: 14
Number: 2
Page Range: pp. 91-115
Official URL: https://forumkomunikasi.uitm.edu.my
Item ID: 48460
Uncontrolled Keywords: Literature, Print, Motivation, Reading
URI: https://ir.uitm.edu.my/id/eprint/48460

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48460

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