Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari

Bakhari, Nursyuhada (2021) Case Study : Siti Khadijah Apparel Sdn Bhd / Nursyuhada Bakhari. [Entrepreneurship Project] (Unpublished)


Siti Khadijah Apparel Sdn. Bhd started their business with a determination from their owner Puan Padzilah Enda Sulaiman (“Padzilah”) in helping people to have a comfortable telekung in order for them to complete their prayer comfortably. It is because, she had encountered a situation where she did not fully satistified with a telekung that she bought due to inefficient design that made her not comfortable wearing it. Therefore, they encourage herself to sewed the telekung herself and up until today, she had managed to have her own brand for telekung which is Siti Khadijah with trademark “Lambang Cinta Abadi”.
Siti Khadijah Apparel had managed to have more than just a telekung in their product range. They also managed to have their own loyal customers. In fact, Siti Khadijah Apparel has developed and grown into a well known telekung brand in Malaysia.
From this case study, I analysed the strength, weaknesses, opportunity and threats of the company through SWOT Analysis as a tool to study their successful. Thus, these alternatives can be practiced by the owner to strengthen their management and overcome their company’s problem.


Item Type: Entrepreneurship Project
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Bakhari, Nursyuhada
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Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Siti Khadijah Apparel, Telekung brand and Muslim products
Date: 2021
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