Technology Entrepreneurship Project (ENT 600) : The Samsung Group / Siti Misliah Ahmad

Ahmad, Siti Misliah (2021) Technology Entrepreneurship Project (ENT 600) : The Samsung Group / Siti Misliah Ahmad. [Entrepreneurship Project] (Unpublished)


This project is an attempt to know how the theorist can be applied to a practical situation. As a student in UITM Arau, it is a part for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which manufactured the same product that I want to develop, which is Samsung phone company that also develops power bank, currently based in Malaysia. In this first part of the project report, I able to collect general information of the company such as the background of the company, technology used and different kind of furniture that the company manufactured. In the second part of the project report, by doing the SWOT analysis, I able to distinguish the strength, weakness, opportunities and threats of this company and figure out a better technology system solution that can be implemented in the company to cope the current issues that opposed by the company. The strategy and planning to improve the existing system are essential in business development growth.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad, Siti Misliah
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: The Samsung Group ; Phone Company ; SWOT analysis
Date: 24 June 2021
Edit Item
Edit Item


[thumbnail of 48197.pdf] Text

Download (226kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details