Technology Entrepreneurship Project (ENT 600) : Smartokiba / Syarifah Nurbalqis Idi Syed Taufik Idid

Smartokiba are the name chosen for our company. Okiba means bin in Japanese. The product that we want to develop is Auto-washing waste bin. The existing household waste bin does not meet the requirement that can help people to manage their waste easily especially to the hygiene person and persons that was busy with their work and they do not have a lot of time in manage their waste. Thus, we created a new technology advance product that can help people with their dirty dustbin. Our product is low cost, simple to use and easy to manage. Our company is the first company in Malaysia that created this kind of product. We can assure that no company has the same product with us. We already categorized our target market which we think will give a very high profit monthly. In our case, we had agreed to separate the target market into certain groups which are target buyers and target locations. This product is target toward housewife, hygiene and busy people such as worker and student. We already choose several places that we think strategic for our franchise. First location we choose is Kedah. We choose Kedah because our shareholder stay here so we think it easy for her to monitor the company. Second, we choose Kuala Lumpur since this state are more advance in technology. This product will be perfect for them. We locate our company on each state at the strategic place that easily for customer to come and buy. We cannot escape and avoid competitors as part of the marketing and business world. This is the obstacle we must face. We believe that every competitors has their own weakness and strength. Since our product are undergo process to patent under the Intellectual Property Corporation of Malaysia (MyIPO), this will reduce the chance of other competitor to copy our idea. We can guarantee that Smartokiba will stay in industries in a long term as we are the first company in Malaysia that produce the product that we believe that can be added value and remain competitive to other existing bin. The profit of the company depend on the ability of company to control the price. Our estimation for company profit will be increase in 5% for second year and 10% in third year. Next, the management team is a group of people who work at the top levels of an organisation who are responsible for monitoring other people and maintaining responsibility for core corporate operations on a regular basis. In all organization, there must be person to control and manage everything. Chief Executive Officer (CEO) will be the person to focus on providing services to make sure that the company's mission, ethical values and core guiding principles are implemented. Next is operation manager, the roles are to manage operation team to achieve business target and identify problems.