Technology Entrepreneurship Project (ENT 600) : Toshiba [M] Sdn. Bhd / Siti Shafina Saffarizal

Toshiba is one of the oldest known corporations and is a Japanese multinational corporation production company, and is a big company attributed to a mix of several unrelated companies. Toshiba consists of four groups: the Digital Goods Group, the Electrical Equipment Group, the Home Appliances Group and the Social Infrastructure Group. The review of this company focuses on the Toshiba Blender BL-60PHNMY 1.5L Table Blender developed by Toshiba Company to be identified and evaluated for their existing problems and to come up with solutions. However the most important thing to prioritise in the manufacturing of Japanese multinational conglomerates is the consistency of the products on the market. There are however, numerous problems faced by Toshiba Company in the manufacture of blenders. Among them the release of the blender is not stylish and has an unattractive style. The coverage of the brand on the website is too limited. As one of the long existing companies, they should have a greater idea of the product path that many companies are making. Moreover in terms of the same feature and location, the price sold is too expensive relative to other businesses. However the company is well-known in terms of consumer demand and is also trying to workout how to update the goods it makes. This is because the consistency of the substance produced is that it can be used for a long time. The device should then be introduced internationally because it has the potential to deliver excellent results in the service of the equipment.