Technology Entrepreneurship Project (ENT 600) : Fasc, Inc. / Mohamad Fouzul Mohd Yusoff

Fasc, Inc. is a company that develop a new product of sport shoes brand which is called smart sport shoe. This smart sport shoe is suitable for running activities and wear as fashion footwear. We as team management had revealed a new technology sport shoe that requires intensity and much more focus to the market. Firstly, the smart sport shoes have high safety and security in which they consist of movement tracker that can detect the location of the users. Secondly, the smart sport shoes also have power of self-lacing that can reduce the waste of time and energy of the users. Thirdly, the smart sport shoes have a massaging system that embedded in the insole for reducing pain. Fourthly, the smart sport shoes have flexible high definition colour in which they can suit the users well due to multiple choice of colours. Fifthly, the smart shoes have moisture wicking system in which they can control the sweat of feet inside the shoes. By applying technology and mixing with science knowledge, more unique product can be produced which can increase the marketing sale. In other hand, the technology and science also can satisfy all the users’ need according to new era nowadays.