Technology Entrepreneurship Project (ENT 600) : Yosogo Writing Instruments Sdn. Bhd. / Nurul Najwa Afiqah Kamarul Zaman

In this case study assignment, the company that I had chosen is YOSOGO Writing Instrument Sdn, Bhd. company. YOSOGO is one of the biggest stationery company investing in machineries and equipment in Malaysia. One of the products that produced is clipboard which is a rigid board that initially introduced to hold paper with one hand while writing when there is no space available. This product nowadays become necessary at workplaces and school. The students use clipboard in their examination, write their notes and keep their written notes clipped on it. The businessman also use clipboard to list down their valuable’s idea plus, the mailman uses them to get receiver signatures on the receipts easily. As this item become favourite to be used at work and schools, the structure of the clipboard should be improved to make it more beneficial, enjoy and comfortable to use. One of the YOSOGO company clipboard product that interested me is Aluminium Clipboard. This Aluminium Clipboard has many advantages. It is environmental protective product. However, there are a few disadvantages that need to be modified to make it more useful to be used at work. One of the problems that arise from this clipboard is the clipboard does not have top cover which the papers and documents on clipboard unprotected. Plus, the flat surface of clipboard structure gives high possibility to get neck pain as the user’s head turned down to refer the document on clipboard when typing or reading as it is place at table. More than that, the Aluminium clipboard is not attractive as silver shade is not colourfull. Plus, the smooth surface of Aluminium clipboard easier to slip from user’s handgrip.