Express bus service marketing problems, achievements and prospects / Muzafar Mohamed @ Yusof.

Mohamed @ Yusof, Muzafar (1990) Express bus service marketing problems, achievements and prospects / Muzafar Mohamed @ Yusof. [Student Project] (Unpublished)

Download

[thumbnail of 47474.pdf] Text
47474.pdf

Download (105kB)

Abstract

Hosni Ekspres Sendirian Berhad is owned by Syarikat Pengangkutan Maju Berhad, which both is under patronage of the Johore State Economics and Development Corporation. It was taken over in June 1989. Due to past management problem, certain actions and new strategy should be implemented. This includes marketing strategy (that is how to attract customers/users to use express bus service). In order to know to what extent HESB was attracted users, in completing this thesis, a questionnaire survey has been done, recorded and analysed. All users (respondents) perceptions and opinions are stated in this thesis. It also has been stated few ways or guidelines in overcoming or counteract the problems faced as well as advertising media which is according to the .company's budget. Finally, recommendations are also included in this thesis, to help the HESB management to improve their services. It is believed that a bigger market share could be captured in the future as well as improving the marketing strategy and service with the implementing of the stated recommendations.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Mohamed @ Yusof, Muzafar
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd. Karim, Norminsham
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic
H Social Sciences > HE Transportation and Communications > Automotive transportation
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advanced Diploma in Business Administration (Transport)
Item ID: 47474
Uncontrolled Keywords: Express bus, Hosni Ekspres Sendirian Berhad, Marketing problems
URI: https://ir.uitm.edu.my/id/eprint/47474

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam
  • ID Number

    47474

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item