The prospect of, mail-order service as a marketing channel in the Kuala Lumpur and Petaling Jaya area (with respect to Lintasell Sdn Bhd)/ Mahmud Dzaki Othman … [et al.]

Othman, Mahmud Dzaki and Haji Husaini, Abu Bakar and Haji Hashim, Ahmad Lutfi and Rashidi, Hamden and Awang Hassim, Norlaila (1984) The prospect of, mail-order service as a marketing channel in the Kuala Lumpur and Petaling Jaya area (with respect to Lintasell Sdn Bhd)/ Mahmud Dzaki Othman … [et al.]. [Student Project] (Unpublished)

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Abstract

Our study is basically to find out the response of consumers to mail-order service as a marketing channel in Kuala"Lumpur and Petaling Jaya area. The research was carried out on the members of Keluarga Ria National, Puri Selera and Wise-Buys. These are mail-order catalogues produced by Lintasell Sdn Bhd. In carrying out our research, we need to know the demographic as well as the habit and attitude of various shopping outlets. Therefore, we had gathered all data necessary and which are relevant to our study. We have categorized Lintasell's products under various sections, such as kitchen-ware, electrical items, stationaries and so forth, 'in each section, we subdivided them under income and marital status. From each of them, we want to know how far the goods promoted are saleable in Kuala Lumpur and Petaling Jaya area. We made a research on non-subscribes as to know their awareness to the existance of mail-order business in Malaysia. We further established this by looking into their respective race and income. Our main focus is on the perception of customers towards Lintasell. In order to have a more precise scenario of the above context, we have made research on subjects of benefits offered, sections in the catalogue, methods of payment and so forth.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Othman, Mahmud Dzaki
81577141
Haji Husaini, Abu Bakar
81060695
Haji Hashim, Ahmad Lutfi
81573928
Rashidi, Hamden
81115658
Awang Hassim, Norlaila
81168490
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad, Rokiah
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Online information services industry. Including Internet service providers
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Diploma of Business Studies
Item ID: 47396
Uncontrolled Keywords: Mail-order service, Marketing channel, Lintasell Sdn Bhd
URI: https://ir.uitm.edu.my/id/eprint/47396

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