Peladang (S) Fishmart Sdn Bhd : A strategic analysis / Antony Puro … [et al.].

Puro, Antony and Lo, Eleanor and Ngisau, Noni and Sazin, Paul (2010) Peladang (S) Fishmart Sdn Bhd : A strategic analysis / Antony Puro … [et al.]. [Student Project] (Unpublished)

Abstract

The fishing industry is an important player in the socio-economy development of Malaysia and has contributed significantly to the economy. Such contributions are significant to the economy as it has linkages to many other industries such as the manufacturing and financial services industries. With the ever-changing global market in the business environment and due to the recent global economic turmoil, fishery companies need to have the competitive advantage and achieve greater efficiency to stay in the game. This research undertakes a strategic analysis of Peladang (S) Fishmart Sdn Bhd, a local aquaculture company, using the Strategy-Formulation Analytical Framework and based on the findings of this analysis, propose recommendations to further improve the company performance.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Puro, Antony
2008715115
Lo, Eleanor
2008755651
Ngisau, Noni
2008331343
Sazin, Paul
2008717429
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > Business analysts
H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth
H Social Sciences > HD Industries. Land use. Labor > Fishers. Fishermen
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Master in Business Administration
Keywords: Peladang (S) Fishmart Sdn Bhd , strategic analysis
Date: November 2010
URI: https://ir.uitm.edu.my/id/eprint/47153
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