ENT600 : NIKE / Mohamad Fouzul Mohd Yusoff

This case study assignment was specially made to examine on how a company managed to design, manufactures and markets of their products. The company that I had chosen to investigate more details on is Nike, Inc. a well-known brand of fashion include shoes and T shirt. However, I only focused on shoes for my research. The key purpose I picked this product as my analyzation because most of the people tend to wear shoes for their daily activities such as doing indoor and outdoor activities. Instead of this reason, shoes also popular in this new technology era mainly for teenagers. Nevertheless, there are a lot of hitches which the shoes are less engrossed from the consumers. This is because the shoes are produced only focus on looks, not safety anymore. Besides that, the production of the shoes leads to environmental harm which also can affect the human’s life and activities. Furthermore, the produced shoes are easy to get wet during raining or even walking on the watery surface. Moreover, the materials used to develop the shoes are less durable that cause the consumers need to waste their money for buying new shoes. Last but not least, the un upgraded shoes usually cause the feet easy to sweat due to the feet trapped in the shoes without any space for air flowing. In the nutshell, this kind of shoes should be improved and renewed in the term of quality and design to solve these findings.