Technology Entrepreneurship (ENT600) : MR. DIY / Hazirah Nisa Haznizam

Haznizam, Hazirah Nisa (2021) Technology Entrepreneurship (ENT600) : MR. DIY / Hazirah Nisa Haznizam. [Entrepreneurship Project] (Unpublished)


This case study provides the analysis of a business product. The company that would be mainly focused on is MR.DIY and the existing problems of their Premium Hydra-Active Antibacterial Handwash will be discussed. Keeping hands clean through improved hand hygiene is very important to avoid diseases. In more than a decade, the popularity of liquid handwashes has risen in different industries. Many companies have taken measures to spread awareness about hand hygiene, including MR.DIY. Their Premium Hydra-Active Antibacterial Handwash can be obtained at very affordable price and has moisturizing effects with Aloe Vera. However, there are some problems to be improved as a good handwash. One of the identified problems is it contains fragrances that can trigger allergies when the product is applied to the skin. Next, harmful ingredients such as Triclosan and Parabens. Triclosan can result in endocrine and the disposal of it through our pipes and drains is affecting the quality of our water, meanwhile Parabens have hormone-distrupting effects and have been linked to breast tumors. Then, Sodium Laureth Sulfate (SLES) as foaming agent which leads to organ system toxicity. Furthermore, the usage of plastic packaging can also cause pollution in the environment as the decay of this material is not easy. Last but not least, it is not eco-friendly with the content of palm oil that is associated to mass deforestation and serious violations of human rights. In summary, it is recommended to use biodegradable materials for the handwash packaging, some suggested organic ingredients and safer chemicals for the solution to make a great impact not only to the society, but also to the earth.


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