The characteristics of online communities may vary based on the quality or depth of their social relationship that members form with other individuals within the digital environment, mutual goals, and shared interests (Bagozzi & Dholakia, 2002). It is clearly recognized that community members who are active in and passionate about sharing their views on topics, products, and companies are the driving force behind the online community’s value (Cothrel, 2000). Williams and Cothrel (2000) have noted that fostering personal connections among members and encouraging communication and a supportive environment as good practices in online communities. Similarly, Ridings and Gefen (2004) found information exchange and social support to be the two most popular reasons for joining an online community
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Cheong, Dianne, Lee Mei UNSPECIFIED |
| Subjects: | H Social Sciences > HM Sociology > Groups and organizations H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks H Social Sciences > HM Sociology > Groups and organizations > Neighborhoods. Community life |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies |
| Journal or Publication Title: | Journal of Media and Information Warfare (JMIW) |
| UiTM Journal Collections: | UiTM Journals > Journal of Media and Information Warfare (JMIW) |
| ISSN: | 1985-563X |
| Volume: | 2 |
| Number: | 1 |
| Page Range: | pp. 89-104 |
| Keywords: | Online communities, social networking site, digital environtment |
| Date: | October 2009 |
| URI: | https://ir.uitm.edu.my/id/eprint/46913 |
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