The success factors of rural entrepreneur under one village one product programme at Kuala Lajong Niah and Bakam Village / Shahrel Ramlee

This paper presents the determinants of success factor of rural entrepreneur under OVOP program at Kuala Lajong Niah and Bakam village in Miri, Sarawak. A sample of rural entrepreneurs under the One-Village-One-PRODUCT (OVOP) program at Kuala Lajong Niah and Bakam village was surveyed using a structured questionnaire. By reviewing previous journal and article, despite the importance of both internal and external factors, it is found that, for Niah Village internal factor which is entrepreneurial quality and external factor which is market accessibility are dominant in contributing to the successful of their business. Then, for Bakam village internal factor which is price and service and external factors which is networking are important dimension in contributing to their business success.