Pearlicious Handicraft / Stephanie Liguori Sylvester ... [et al.]

Sylvester, Stephanie Liguori and Ulah, Rosnani and Ag Matahir, Natasha Aryanie and Ikah, Zulinah (2014) Pearlicious Handicraft / Stephanie Liguori Sylvester ... [et al.]. [Entrepreneurship Project] (Unpublished)


Our company, "PEARLICIOUS HANDICRAFT" is a business that deals in handmade
based on pearl which concerned on the art of handmade crafts. It comes as a growth of demand
by the increasing in art and handmade crafts. Even though the market of this product has
already existed, but it still promises a better opportunity for us to invest because our product is
different and modified to fulfill the satisfaction of our future customer.
The name of our company that we choose, which is "PEARLICIOUS HANDICRAFT" is
simple and can be counted as direct to the point. It is easy to understand and remembered
because the term that we use to define our shop is common and will not cause confusion for the
people when they interpret it.
We can simply said that our product is different from other similar kind of business,
because we have our own creative product for instant necklace, bracelet and watches which is
mostly based on pearls which comes in salt water pearls and fresh water pearls. We also
decided to add some ready mate crafts, which gives various choices for the customer to
Why are we daring to take the risk to involve in this kind of business? It is because, we
believe that every opportunity lies in what we cannot see at present, but can be predicted well in
the future. One of the most important aspects that drive us to select this kind of business is
because we realize the demand to live a healthy life with high living standard in this modem
day, is more vital to everyone. When the demand increased, people will search for good foods
as well as adorable.
For this reason, the business will be located at Lot 25, Ground Floor Blok D, Warisan
Square Shopping Centre, 88000 Kota Kinabalu, Sabah due to the development of economics in
that particular area. There are several reasons for why we choose Lot 25, Ground Floor Blok D,
Warisan Square Shopping Centre, 88000 Kota Kinabalu, Sabah in our business operating. Of
course if we are serious to be involved in any business fields, we will find the best and profitable
area to set our business. We also believe that through the efforts that are contributed by every partner in this business, we will achieve our stated objective, mission and vision.


Item Type: Entrepreneurship Project
Email / ID Num.
Sylvester, Stephanie Liguori
Ulah, Rosnani
Ag Matahir, Natasha Aryanie
Ikah, Zulinah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Keywords: Business plan; Business management; Entrepreneurship
Date: April 2014
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