The marketing mix influence student's choice of university towards crescendo international college / Elissa Elias

This study is to investigate variables in the marketing mix that can influence student choosing Crescendo International College. This variable consists of 4P' which is product, price, place and promotion. But, in the service marketing they have an extended marketing mix which is typically comprising 7P' including the 4P', extended marketing mix include process, people, and physical facilities. In the educational industry, where the product is replace to the programme. Quantitative method is the design use for this research to understand the relationship between independents variable which is marketing mix and dependents variable which is student's choice if university towards Crescendo International College. The findings of this study stated that the variable of physical facilities is the factors and the reasons student choose Crescendo International College. This findings shows that most of the students are more attracted and focusing in the facilities that the university have when making a choice of university.