Elucidating a Muslim scholar’s speech skills through digital storytelling: a qualitative content analysis / Rofiza Aboo Bakar

Aboo Bakar, Rofiza (2021) Elucidating a Muslim scholar’s speech skills through digital storytelling: a qualitative content analysis / Rofiza Aboo Bakar. ESTEEM Journal of Social Sciences and Humanities, 5 (1). pp. 141-148. ISSN 2600-7274

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Abstract

In the globalized era, Muslim scholars use digital storytelling to talk about situational issues. With millions of social media followers, they are deemed influential. However, studies to understand their speech skills are too scarce, although they deal with communication the most. The aim of this paper is twofold. First, it aimed at understanding the speech skills employed by a Muslim scholar chosen as one of the World’s 500 Most Influential
Muslims in the year 2020. Secondly, it aimed at exploring the advice put forth by him about the issue of the COVID-19 pandemic. This study used a qualitative content analysis with the directed approach research design. A purposive sample of an influential Muslim scholar was selected. The data source was his digital story posted on YouTube about the COVID-19 issue. The findings indicated that he had utilized a repertoire of speech skills, such as soft conversational tone, easily comprehended words, clear narration and being respectful of the audience. The advice delineated was to remind all that everyone is equal, with
death being the greatest equalizer, all possessions are only
temporary, and submission to Allah in both good and bad times is unsurpassed. The speech skills may provide a useful point for class practitioners who wish to provide some guidance for their students about communication techniques. The advice may relieve the restlessness felt by many while fighting the invisible but threatening COVID-19 pandemic.

Metadata

Item Type: Article
Creators:
Creators
Email
Aboo Bakar, Rofiza
rofiza@uitm.edu.my
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Muslims
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islamic literature. Islam and literature
H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Methodology
Divisions: Universiti Teknologi MARA, Pulau Pinang
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
UiTM Journal Collections: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities (EJSSH)
ISSN: 2600-7274
Volume: 5
Number: 1
Page Range: pp. 141-148
Official URL: http://ejssh.uitm.edu.my
Item ID: 46604
Uncontrolled Keywords: Speech skills, Digital storytelling, Content analysis, Muslim scholar
URI: https://ir.uitm.edu.my/id/eprint/46604

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46604

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