Choco spring / Nur Nadziatul 'Aifah Md Sa'aid

Md Sa'aid, Nur Nadziatul 'Aifah (2018) Choco spring / Nur Nadziatul 'Aifah Md Sa'aid. [Entrepreneurship Project] (Unpublished)


Choco Spring offers flowers and gift products and services for customers. Choco Spring also provides either plastic flowers or fresh flowers that will have a special touch by our florist and increase satisfaction among our customers. Choco Spring target markets are couples, family and student. Choco Spring also targets a person with busy lifestyle. It is because we are providing long lasting and fresh flowers to be delivered to our customers. Our business located at Jalan Hang Lekiu, Kuala Lumpur. Being in center of Kuala Lumpur would be one of the advantages for Choco Spring as we can cover the delivery of bouquet in Klang Valley for free. It is also near to office and colleges where our target market can be found easily with a little advertisement. As it is near to the colleges, students can buy a bouquet for their friend with a discount price during convocation. Price for our product is differing according to the type of flower and size of bouquet. But, we still offer an affordable price especially on a special occasion such as Mother's Day and Teacher's Day. Our minimum price for fresh flower bouquet is RM50 and maximum price can reach up to RM120. The management of Choco Spring consists of 3 workers. We also do business on Facebook to upgrade our services and to expand our business. We do teasers, hard sells and soft sells in Facebook to gain interest from the viewer and keep updating our existing customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Md Sa'aid, Nur Nadziatul 'Aifah
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Architecture, Planning and Surveying
Keywords: choco, florist, gift
Date: August 2018
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