Facebook page report / Fairi Azrie Ismail ...[et al.]

Ismail, Fairi Azrie and Muhammad Shah, Maslinda and Fauzi, Mohammad Faisal and Abdullah Sani, Nur Suhada (2018) Facebook page report / Fairi Azrie Ismail ...[et al.]. [Entrepreneurship Project] (Unpublished)


This report was commissioned to examine the usage of Facebook Page for business. Facebook provides major value benefits to approaching 1 billion users around the globe. Facebook has also become an important part of the communications and marketing strategies of millions of businesses, large and small. Businesses use Facebook to keep users up to date, study user reaction to new products and measure the impact of general media events, to make the customers wanting a product, enhancing its sale and continuing with the sales figure need a lot of homework to be done. Facebook is a social website (Trusov, Bucklin, & Pauwels, 2009) like many in line but has ended with legendary figures. To bring the content of the site sell able it needs to be more relevant to the mass without any discretion of caste and tribe. Making it global has made the team to put their heart into its production. A product starts with the idea of doing, followed by its design, its making, launching, selling strategies basically drawing a road map, making things quite easier to the team players. The study considered talks about strategies adopted to market the product in consideration. The focus has to consider the target audience, approach taken to bring in the crowd and make them buying the product.


Item Type: Entrepreneurship Project
Email / ID Num.
Ismail, Fairi Azrie
Muhammad Shah, Maslinda
Fauzi, Mohammad Faisal
Abdullah Sani, Nur Suhada
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords: facebook, page business
Date: March 2018
URI: https://ir.uitm.edu.my/id/eprint/45863
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