ETR 300 : X-Treme Games Shop / Muhamad Sani Saari ... [et al.]

Saari, Muhamad Sani and Johari Ariffin, Syed Fateh and Sulaiman, Mohd Fauzi and Hussin, Nurul Masha and Ismail, Izam Syah (2002) ETR 300 : X-Treme Games Shop / Muhamad Sani Saari ... [et al.]. [Entrepreneurship Project] (Unpublished)


The idea behind establishing X-Treme Games Shop is to provide items and equipment relates with extreme games. This transaction involved directly to the customer.
To be successful entrepreneur, one must be a risk taker. We dare to take the risk because we can see the advantage in doing this kind of business even though these kind
of game come from the western and seem to be new here in Malaysia. X-Treme games usually played by youths and teenagers which required certain kind of skills, experiences, styles, practices, disciplines and the most important is patient
of the players. X-Treme games can be divided into two main categories. The first category can be played in the designated places, for example skate board, roller blade,
BMX and wall climbing. Another category can be played in the nature places, for example mountain bike, dirt bike and kayaking. From our survey we found that this kind of business is rarely found in Malaysia. This is because not many of the entrepreneurs dare to take the risk and challenge to run this business. Another reason is lack of suppliers in this field. However we dare to take
the risk because for many reasons.


Item Type: Entrepreneurship Project
Email / ID Num.
Saari, Muhamad Sani
Johari Ariffin, Syed Fateh
Sulaiman, Mohd Fauzi
Hussin, Nurul Masha
Ismail, Izam Syah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Keywords: risk taker; game; experiences
Date: 20 February 2002
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