Penselpetik Sdn Bhd : the best stationary in town / Noor Izyan Irdina Abdul Halim ... [et al.]

Abdul Halim, Noor Izyan Irdina and Zaide, Nurnajwa and Zulkapli, Siti Zunnurain Najatie and Fathulhakim, Nur Fatin Nabilah and Ruslan, Nur Hana (2021) Penselpetik Sdn Bhd : the best stationary in town / Noor Izyan Irdina Abdul Halim ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The purpose of doing this report is to identify, describe and analyze a business opportunity, examining its technical, economic and financial feasibility. Business plan is a written document that describes how a business usually a startup defines its objectives and how it is to go about achieving its goal. Also, to allow ourselves with real expertise and understanding about how to start a business as well as judgement to excel in this subject, ENT300. For the opening content, we described about our company background which is PENSELPETIK Sdn Bhd, our company’s name. We gave the details information about PENSELPETIK’s company such as the location of our store, e-mail address, contact number and our date of registration to make sure the society informed that our company is exist and legal. In this part, we also gave the details explanation about our new innovative product which is Benri case, a useful and effortless pencil case for everyone. We have identified the target market of our company that is going to be our customer. The calculation are made from the population to identify the target market. Next, we also provide and did the calculation of sales forecast that include in month and year. We have planned the marketing strategy for achieve our goals with product strategy, pricing strategy, distribution strategy and promotion strategy. As for our competitive advantage, we are able to utilize economies of scale and produce products at a low cost and as a result, offer products at a lower selling price than that of its competitors. We choose the quality over anything as it symbolizes our brand. We also give the best customer service so that the consumer will be delighted and become a loyal customer. Profitability is the ability for a business to earn a profit. For our company, we gain profitability from the markup price of a product. So once sold, income is generated.

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Abdul Halim, Noor Izyan Irdina2018235356
Zaide, Nurnajwa2018281516
Zulkapli, Siti Zunnurain Najatie2018449196
Fathulhakim, Nur Fatin Nabilah2018607524
Ruslan, Nur Hana2018645742
Contributors:
ContributionNameID Num. / Email
Thesis advisorIthnin, Hafini SuhanaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Perak > Tapah Campus > Faculty of Applied Sciences
Item ID: 45521
Uncontrolled Keywords: stationary; business opportunity; business plan; small-sized company; innovative product; proprietorship
URI: http://ir.uitm.edu.my/id/eprint/45521

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