ETR 300 : Wangian Timur (M) Sdn. Bhd. Bio-Cleaning & Hygiene Services / Muhd. Azha Abd Wahab ...[et al.]

Abd Wahab, Muhd. Azha and Md Isa, Mohd. Shahrul Saad and Razari, Mohd. Firdaus and Yaacob, Yuhansyairi (2000) ETR 300 : Wangian Timur (M) Sdn. Bhd. Bio-Cleaning & Hygiene Services / Muhd. Azha Abd Wahab ...[et al.]. [Entrepreneurship Project] (Submitted)

Abstract

WT (Malaysia) SDN BHD is the companies that involved in the cleaning industries that are provide bio cleaning and hygiene product. WT (Malaysia) SDB BHD service concept
addresses the need cdnsumers in the bio cleaning and hygiene product in their lives. WT (Malaysia) SDN BHD IS the business franchise, under CALFARME (Singapore) PTE LTD, but we take the product at the CALFARM headquarter branched (Malaysia) at Kuala Lumpur. In Malaysia CALFARME has 2 branched (Kuala Lumpur & Johor). As we can see the
product (calfarme) enter the market at east Malaysia only so we take this advantage to build brand equity (calfarme) by providing superior bio cleaning and hygiene product company that being the first company of its kind to enter the marketplace in north Malaysia that is in Sungai Petani Kedah. Anticipated launch for the business is January of 2002.
What We Offer WT (Malaysia) SDN BHD offers the bio cleaning and hygiene product. The products are
fully provided for the cleaning industries. We also have services maintaining on the bio cleaning and hygiene product like repair the air freshener on the toilet or refill it. Customers can contact with us at our business premise in 125 Taman Ria Indah, Taman Ria, 08000 Sungai Petani Kedah.
While there are currently no direct competitors in Sungai Petani that really produces bio cleaning and hygiene product, but WT (Malaysia) SDN BHD is aware of the risk associated with low entry barrier ventures. WT (Malaysia) SDN BHD plans to mitigate this risk by building a
strong foundation of trust between our providers and our customers. The keys to sustained market growth and a competitive advantage will be building a strong brand identity and positive relationships with our suppliers and customers.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abd Wahab, Muhd. Azha
98100438
Md Isa, Mohd. Shahrul Saad
98100413
Razari, Mohd. Firdaus
98100207
Yaacob, Yuhansyairi
98100669
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Special industries and trades > Building cleaning industry
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Keywords: calfarme; Sungai Petani; Kedah
Date: 2000
URI: https://ir.uitm.edu.my/id/eprint/45500
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