Sweetatoes plantation agriculture sector (Ubi Keledek) / Siti Najihah Baharudin ... [et al.]

Baharudin, Siti Najihah and Mohd Zin Rafee, Nurul Najwa and Syed Putera, Sharifah Izzatul Farhanah (2017) Sweetatoes plantation agriculture sector (Ubi Keledek) / Siti Najihah Baharudin ... [et al.]. [Entrepreneurship Project] (Unpublished)


After doing some researches on the business opportunity in Batu Pahat, we have decided to specify our business in selling our product. Our partnership business will be known as Sweetatoes Plantation. Sweetatoes Plantation basically a business that producing sweet potatoes with 3 types of sweet potatoes which is white sweet potato, purple sweet potato and orange sweet potato. We also provide delivery services in any area in Batu Pahat. The business is to fulfill the demand of sweet potatoes in Batu Pahat because the supplier in that area is less than the demand. Therefore, we seize this opportunity to venture into the agriculture industry.
In this report, we have been stated the company's background such as a business address, telephone number, date of commencement and registration, etc. We also have a vision and a mission that our company dream to achieve in the future.. The organizational chart is to provide information of each member's position. Logos are necessary. for all company as it is a representative of our company's brand. While the motto is needed to give motivation for us to keep run the company without giving up.
Other than that, we prepare the shareholders' background that are consists of General Manager, Marketing Manager, Operational Manager, Administrative Manager, and Financial Manager. Moreover, we provide the physical location of. the project which is the map of our business's location, the building that Includes type, structure, size, and rental cost of the building, and also basic amenities such as water, electricity, and communication lines.

The business is based on a partnership made of 3 members. Each member has their responsibilities in managing the company. Siti Najihah binti Baharudin as a General Manager and Marketing Manager. For General Manager, she is responsible to know everything about the company from the marketing, operational, administrative, and financial of the company. Siti Najihah binti Baharudin also act as Marketing Manager o the company. She is responsible to promote our business by using Facebook, banner, and business card. Her roles are to attract potential buyers to buy at our company and to gain loyal customers for our business.
Marketing Manager must determine the target market which is the potential buyers who will buy our products. She also must calculate the market size to estimate the potential buyers who will buy our product, price determination is to determine the price that our business will use when sells the sweet potatoes, a sales forecast is to estimate the future sales of our company and marketing budget to know the cash outflow for marketing expenses.
Besides, he also determines the competitors and analyzes the competitor's share and sales before and after we enter the market. Other than that, she also knows how to plan the market strategy carefully to attract customers.
Sharifah Izzatul Farhanah binti Syed Putera as an Operational Manager. For an operational manager, she is responsible to calculate every single d tail in producing the sweet potatoes. The operational Manager needs to determine the capacity needed by our business to meet changing demands for our products. She needs to identify the raw material, machines, and equipment that are needed by our company and also the suppliers for everything that we buy for our company.
She also calculated the overhead requirement expenses such as water, deposit water, machine maintenance, transportation, and the contract worker. Besides, the total operation cost is needed to calculate- to know the- cost that are used by the company to- produce the sweet potatoes while the cost per unit is to measure the company's cost to produce one unit of the sweet potatoes. Business and operation hours are determined by the Operational Manager. Operational Manager is responsible to list any license, permit and regulation that are needed to grant before operating the business. Lastly, an operational budget is needed to see the outflow of cash in the operational department.
Nurul Najwa binti Mohd Zin Rafee as Administrative Manager and Financial Manager. For the Administrative Manager, her M) le .is to identify the supplier of office- supply and the office supply, itself and also calculate the cost of it. Administrative Managers are responsible to calculate the remuneration of the worker in the company and list all the responsibilities that each member is assigned to. She also must to prepare an administrative budget to see the number of expenses that are used in the administrative department. While Financial Manager is responsible to prepare the proforma cash flow statement, proforma income statement, proforma balance sheet. She also needs to analyze the liquidity ratios, efficiency ratios, profitability ratios, and solvency ratios.


Item Type: Entrepreneurship Project
Email / ID Num.
Baharudin, Siti Najihah
Mohd Zin Rafee, Nurul Najwa
Syed Putera, Sharifah Izzatul Farhanah
Email / ID Num.
Isahak, Siti Nordiyana
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Agriculture
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Computer and Mathematical Sciences
Keywords: Entrepreneurship, Plantation agriculture, UiTM Cawangan Johor
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/45448
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