SNACKSIFY Enterprise / Nazurah Ibrahim ... [et al.]

Ibrahim, Nazurah and Mohammad Hatta, Nur Fatehah and Mahdzir, Munirah Suhada and Md Zain, Nurul Suehada Azua and Syed Othman, Sharifah Nurin Amira and Abdul Razak, Nurul Husna (2020) SNACKSIFY Enterprise / Nazurah Ibrahim ... [et al.]. [Entrepreneurship Project] (Unpublished)


Eating snacks has been everyone favourite activities in all range of ages. From the toddlers until the elderly. It is such an addiction one they have a bite of it, they cannot stop! Gowing up seeing and eating snacks from big brands such as Mister Potato, Twisties, Crontoz and many more has become an isnpiration for us to start our own business producing snacks. We do not want to produce simply a snack but we wanted it to be something that refer to the identity of being Malaysians. It is so hard to find Malaysians identities at 7-Eleven or Speedmart as they only sell snacks from big and famous companies. Therefore, we have this ambition to ensure that our snacks can grow as big and famous as the brands above. We have established a partnership type of company named SNACKSIFY which contains of six members in total. Each and everyone of the members plays a very big role for making this business to work successfully. In addition, the members of the company also has its own role in this enterprise which will be explained in the administration plan’s section. According to the statistics, Johor has been the largest producer of banana in Malaysia. Thus, we decided to run the business in Kulai, Johor. This is because, the location is near to the banana supplier. This will result in reducing the delivery cost of the bananas to our factory. Here, we will also have our own shop, office and factory on the same single building. Not just that, we wanted to make it commercialised in online platforms too. We invent our own receipe that has been passed down through numbers of generations and it has been everyone favourite. Therefore, we wanted to share the happiness eating our kerepek pisang sira gula with our customers too. Our product is kerepek pisang sira gula.


Item Type: Entrepreneurship Project
Email / ID Num.
Ibrahim, Nazurah
Mohammad Hatta, Nur Fatehah
Mahdzir, Munirah Suhada
Md Zain, Nurul Suehada Azua
Syed Othman, Sharifah Nurin Amira
Abdul Razak, Nurul Husna
Email / ID Num.
Thesis advisor
Md Jani, Siti Hajar
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: SNACKSIFY, Enterprise, ENT300
Date: 2020
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