Case study : The Timberland Company / Ameerul Ariff Zulhakim

Zulhakim, Ameerul Ariff (2020) Case study : The Timberland Company / Ameerul Ariff Zulhakim. [Entrepreneurship Project] (Unpublished)


There are many entrepreneurs were created in our country, Malaysia especially among young generation. In this case study, I choose to conduct at The Timberland Company. The Timberland Company is a U.S manufacturer and retailer of outdoors wear, with a focus on footwear. It is owned by VF Corporation. Timberland footwear is marketed towards people who are intending in outdoor activities. The company also sells apparel, such as footwear and apparel. The method of SWOT analysis is used in our study to identify the problems happens. Then, the recommendation towards the improvement will be made in the company. Last but least, the conclusion will be made to summarize the finding and discussion oh the company.
Outdoor recreationist defined recreations as recreating something new in people which they have lost while getting so indulged in their work (Jensen, 2006). But the question arises: what to re-create? Therefore, during the non-leisure period which needs to be recreated during the leisure time, what has been lost. Recreation includes the idea of regeneration of mind, spirit, and body wholeness. It presupposes any other operation the depletes that wholeness, tyres or deteriorates it. In other words, individuals need to get out of their working environment to do things that will fill them with wholeness.
When planning an outdoor activity, outdoor equipment is required to ensure your protection and comfort so that you can enjoy the natural beauty without any big problem. With the assistance of heating and cooling systems, people living in a modern lifestyle are used to living in a controlled climate. While you can control your temperature and energy levels by using the right outdoor gear, these devices will not be available outdoors. Using the right outdoor equipment will allow you to enjoy a comfortable journey and keep you alive, even outside your home. Thus, before beginning your journey, you can make your outdoor activities comfortable and happy with outdoor gear (Casey, 2017).


Item Type: Entrepreneurship Project
Email / ID Num.
Zulhakim, Ameerul Ariff
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Large industry. Factory system. Big business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Business intelligence. Trade secrets
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: The Timberland Company, Fashion, Footwear and Apparel
Date: 26 November 2020
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