Social Media Portfolio: Anas Cosmetic / Dheanna Shahierra Kelly Ezureen Abd Ghani

Abd Ghani, Dheanna Shahierra Kelly Ezureen (2021) Social Media Portfolio: Anas Cosmetic / Dheanna Shahierra Kelly Ezureen Abd Ghani. [Entrepreneurship Project] (Unpublished)


Anasism.Yasnina is an agent for ANAS cosmetic products that focus on selling various types of cosmetics like lip matte, eyeshadow, blusher, concealer, mascara and many more that give high satisfaction to the customers in terms of good quality products.
Yasnina’s customers are customers identified as people at any level of age, especially university students and working people. Yasnina also targets the people that are beginners in makeup or cosmetic products as ingredients that are used in the products are safe. The price of Anasism cosmetics are also affordable with the best quality products suitable for students. I are always developing good marketing strategies in order to attract more customers buying cosmetic products from Anasism.Yasnina.
Anasism.Yasnina has started the online business on 28 February 2020 before MCO in 2020 just to make a side income and started as dropship. I have been operating Anasism.Yasnina 100% in online platforms which are Facebook and Instagram. The good flow of selling systems and good business branding of Anasism Cosmetic make us interested to join the Anasism team to sell the Anasism products. Due to consistency in selling the Anasism products, I have succeeded to upgrade our business title to Agent of Anasism Cosmetic on 28 April 2020.
The management of Anasism.Yasnina consists of two owners, which are Nurimanina and Dheanna Shahierra since it is a partnership business. I started creating the Facebook page in order to expand the business wider. Our social media posting consists of teaser, hardsell and softsell. Since this business has 2 owners operating the business, I have a posting schedule to maintain the consistency of posting about our product as this is part of personal branding.


Item Type: Entrepreneurship Project
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Abd Ghani, Dheanna Shahierra Kelly Ezureen
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Omar, Siti Nazirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Accountancy
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
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