Social Media Portfolio: DapuRiya Pasta / Intan Zarith Soraya Shahfawi

Shahfawi, Intan Zarith Soraya (2021) Social Media Portfolio: DapuRiya Pasta / Intan Zarith Soraya Shahfawi. [Entrepreneurship Project] (Unpublished)


Pasta is a staple food of Italian cuisine. However, pasta is very famous worldwide as it is so easy to make and tastes super delicious. As for DapuRiya Pasta, I will reinvent the pasta experience for individuals, families and take-away customers by selling high quality, innovative products at a reasonable price, designing tasteful, very convenient deliveries and take-aways and providing the best customer service to the customers.
The signature line of this innovative and premium DapuRiya Pasta’s dishes include Spaghetti Benzema, Spaghetti Aglio Terlio, Spaghetti CarboRiya and Spaghetti Bolognese. Next, DapuRiya Pasta uses Facebook as the medium of selling the products. It is the key platform for sellers and buyers to interact and transactions are made. Also, DapuRiya Pasta’s conduct a cash on delivery system as it would be easier for both sellers and buyers.
In addition, on DapuRiya’s Facebook account, I complied both hard sell and soft sell writing styles in order to enhance and attract a lot of customers. By using that way, I will be visible and are able to gain a lot of customers in buying our products. As I know, Facebook is a popular social media platform to use. This is because, customers will get to observe before buying. They will get to see how the sellers interact with customers and the testimonies of the products.


Item Type: Entrepreneurship Project
Email / ID Num.
Shahfawi, Intan Zarith Soraya
Email / ID Num.
Omar, Siti Nazirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
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