Social Media Portfolio: Brulee Recette Sdn. Bhd. / Aliff Husairy Abdul Halim

Abdul Halim, Aliff Husairy (2021) Social Media Portfolio: Brulee Recette Sdn. Bhd. / Aliff Husairy Abdul Halim. [Entrepreneurship Project] (Unpublished)

Abstract

Brulee Recette Sdn.Bhd is a business that sells a popular French dessert for customers, which is known as Crème Brulee. Our business offers our homemade custard which compliments the taste of one of the most delicious and creamiest desserts that contains a rich custard base at the bottom and a layer of hardened caramelized sugar at the top. We decide to introduce Crème Brulee because it is less popular in the commercial market, particularly in the country of Malaysia. Across the state in Malaysia, particularly Brulee Recette Sdn.Bhd business has shown an increase of growth over the year. Malaysia is a country that many people are unable to find French cuisine or desserts especially in village area, it causes difficulties of people in meeting their needs of variety types of sweets. Our clients are people of many ages from all walks of life who are curious and ambitious in trying our product as Brulee Recette offers an unknown dessert in the business market. Therefore, our business chooses to move into selling a well-known French dessert called Crème Brulee. We also provide our customers with cheap and fair rates, as most of the population in Malaysia came from an average-income family. The management of Brulee Recette Sdn. Bhd. consists only one owner, Aliff Husairy bin Abdul Halim. Owner will take the all the responsibility consisting the role as financial, marketing, administration and operation manager. Our product is marketed fully through one of the most popular social media websites known as Facebook as it is an easy medium to use and able to spread the business rapidly.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdul Halim, Aliff Husairy
2020611702
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Wan Hasan, Wan Hasmat
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/44939
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