Social Media Portfolio: Krispekukies / Aishah Nisa Fayrouz

Fayrouz, Aishah Nisa (2021) Social Media Portfolio: Krispekukies / Aishah Nisa Fayrouz. [Entrepreneurship Project] (Unpublished)


The overview of this social media portfolio report is I managed to get a lot of new knowledge and information about businesses and entrepreneurship world. This business is a sole proprietorship business. Krispekukies is a start-up business owned by myself where I began this business plan as to provide customers with good and delicious Mouthgasm cookies and crunch in Malaysia. Krispekukies is a business that act as a promoter for Mouthgasm cookies and crunch. My business has grown quite substantially from these early beginnings, and today Krispekukies has gain more profit and income since the Mouthgasm came out with the new flavour for their cookies and crunch. As we know, there are many other businesses that sell variety of chocojar nowadays. Thus, I decided to start up this business to generate more profit and revenue for myself. I choose to establish my business is because there is a high demand from customers for Mouthgasm cookies and crunch. I wish to expand my business to all countries in Peninsular Malaysia in the future when my business is stable. In this social media portfolio, I managed to analyse several information regarding my business in terms of teaser, hard sell, and soft sell. Since Krispekukies act as a promoter for Mouthgasm cookies and crunch, it is important to know several techniques in order to market the business and the product itself. This includes teaser, soft sell, and hard sell. The reason why it is vital to do a proper technique is because a good marketing could attract the customers to buy our product and thus, will increase the profit of the business.


Item Type: Entrepreneurship Project
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Fayrouz, Aishah Nisa
Email / ID Num.
Hasan, Rahayu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
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