Social Media Portfolio: Delight Brownies Sdn. Bhd. / Siti Puteri Nur Edrina Md Lailee

Md Lailee, Siti Puteri Nur Edrina (2021) Social Media Portfolio: Delight Brownies Sdn. Bhd. / Siti Puteri Nur Edrina Md Lailee. [Entrepreneurship Project] (Unpublished)


Delight is a trademark for our product which is TFN Brownies. The main objective is to achieve for the business is to offer variety of crispy and crunchy brownies to our customer with affordable price and luxurious taste of sweetness. Moreover, delight Brownies have been using Facebook (FB) as a main medium for us to promote and market our product. This day, the usage of social media as a medium for marketing is very important since people in this decade always check out their mobile phone for any update. Moreover, from using social media our company can easily communication and interact with our customer.
According to the customer review, our product gave a fantastic taste and flavour because the indulgence of the brownies makes our customer remembered the taste. Besides that, our customer also comment that our brownies have a premium taste that there are variety of brownies that make them to keep repeating our product. This product also has purchased by customers rapidly due to the cheapest and affordable price. Hence, this product provides a good insight for the continuation of sale to our existing and new customers.
Since early of its opening, Delight Brownies have been sold TFN Brownies more than 90 packages for all different flavour. Increasing demands for our product results into a good profitable sale revenue to our business project. Therefore, Delight Brownies is a good product of choice that can be further expanded to many different areas as the business keeps on growing until this day. Hence, the usage of social media is very vital in promoting and marketing our company and product to the exist and new customers in order to get their trust for our product.


Item Type: Entrepreneurship Project
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Md Lailee, Siti Puteri Nur Edrina
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Hasan, Rahayu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
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