Social Media Portfolio: Enot Beauty Cosmetics / Nur Aini Qamarina Mohd Tohir

Mohd Tohir, Nur Aini Qamarina (2021) Social Media Portfolio: Enot Beauty Cosmetics / Nur Aini Qamarina Mohd Tohir. [Entrepreneurship Project] (Unpublished)


The purpose of this Facebook page is for business plan. This business plan helps me to get income during this pandemic of Covid-19. This is also for me to gain more knowledge in running a business. This is a guarantee of income but still a risk when I have to handle different types of customer. In order to outline the information’s for such a promotion, an understanding needs to be met in regards to the benefits of henna in general. The henna should be one of profitable product that can generates around hundreds in a month because every girls need henna for their special occasions or everyday use.
Before I can generate income in this business, a business was formed under my name and registered with Companies Commission of Malaysia to be a trusted seller in Facebook. Generally, this business already plans the strategic marketing plan on Facebook page to reach specific goals as well as a target market.
Enot Beauty Cosmetics as my Facebook page is one and only of my platform to generate revenue. Generally, people love to shop at Facebook page because it’s the easiest way to connect to Whatsapp to order. With this complete platform, customers easy to contact directly to purchase.
Once this platform registered, it is an effective and efficient strategic marketing medium because teaser, soft sell and hard sell are really helps to deliver information before purchase henna by this Facebook page.
With this medium for those strategies, possibly more, I am stand to success capitalize my business in a short time.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Tohir, Nur Aini Qamarina
Email / ID Num.
Hasan, Rahayu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Keywords: ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan
Date: 2021
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