Principles of Entrepreneurship (ENT530): Business Model Canvas: Fourarc Powertup / Mohammad Nazmi Haqim Mohammad Nizam … [et al.]

Mohammad Nizam, Mohammad Nazmi Haqim and Mohd Nizam, Muhammad Aiman Arif and Salihen, Nur Alifah Ilyana and Khairullah, Iffah Syahirah (2020) Principles of Entrepreneurship (ENT530): Business Model Canvas: Fourarc Powertup / Mohammad Nazmi Haqim Mohammad Nizam … [et al.]. [Entrepreneurship Project] (Unpublished)


Fourarc Enterprise is a company that has been establish by 4 founder which is Mohammad Nazmi Haqim bin Mohammad Nizam as the General Manager, Muhammad Aiman Arif bin Mohd Nizam as the Marketing and Sales Manager, Nur Alifah Ilyana bt Salihen as Finance Manager and Iffah Syahirah Binti Khairullah as the Operation Manager. Our company specialize in home appliance product which is a food container. The company HQ is currently located in Ayer Keroh, Malacca as we are trying to reduce the building cost because Malacca’s building can be considered cheap compare to other big cities in Malaysia. We started our business on 1st August 2020 with Powertup as our main product. Powertup is a food container which has a duality function which is to heat and to keep food cold.

Our product comes with two different sizes which is 2.1 Liter and 3 Liter, where the 3 Liter has a handle to make it easier for our customer to bring it to outdoor activities such as camping and picnic while for the 2.1 Liter can be carried like boxes which is suitable to be use for daily uses. As we all know, people have different taste when it comes to foods. Some people can still enjoy eating their food even when their food turns cold due to the gap of the food being cooked and the actual time they eat. With Powertup, our customers no longer have to worry about small problems like that as we are here to solve their problems. Comparing with our competitors, Tupperware and Bros who provide regular food container to their customer, Fourarc came with Powertup which is a food container with special functions. Having both of reheating or refreezing products within the container, customers can use Powertup to keep their food or beverages at the right temperature at all times. The purpose of preparing BMC is to quickly define and communicate a business idea or concept. Using BMC, it will be easier for organization to understand their business and to give everyone a clear idea about your business. For customer segments, our target market is general public as everyone can use Powertup for whatever purpose they want especially the women in the house as they always have interest in household appliance product. Next, through value propositions we show how valuable our product is by having duality function which can make life easier for our customer and also affordable for them to purchase. We use internet as our distribution channels which is our official website, Lazada and Shoppe as it is easier for our customer to buy our product. They do not have to spend time outside dealing with hot and cold weather but instead they just need to spend 5 minutes scrolling their phones inside their home or office to buy our product.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohammad Nizam, Mohammad Nazmi Haqim
Mohd Nizam, Muhammad Aiman Arif
Salihen, Nur Alifah Ilyana
Khairullah, Iffah Syahirah
Email / ID Num.
Jalil, Zainah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship; ENT530; Business Model Canvas; Home appliance product; Food container
Date: 2020
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