Case Study : Gundam Gang / Muhammad Syazril Samson Anuar

Gundam Gang is a place where they sell gundam plastic models, hobby toys and accessories. They are an online based business in Penang where they take customers’ orders and deliver the toys by post or cash on delivery. The shop is well-known among hobbyist in Penang and offers a variety of toys especially their gundam plastic models also known as Gunpla. The major problems faced by them are finding the right products to sell, retaining customers and attracting and hiring the right people to make it all happen. Due to the wide variety of hobby toys and hobby enthusiast, the company have to implement the right tactics to become a major competitor among bigger hobby companies.