Principles of Entrepreneurship (ENT530): Business Model Canvas: O’Dear Spray / Hazimahtun Hasyimah Md Shariff … [et al.]

Md Shariff, Hazimahtun Hasyimah and Fadilah, Nur Faiqah and Mohd Salleh, Nur Farah Syafiqah and Mohd Ridza, Nuridza Aida Julia (2020) Principles of Entrepreneurship (ENT530): Business Model Canvas: O’Dear Spray / Hazimahtun Hasyimah Md Shariff … [et al.]. [Entrepreneurship Project] (Unpublished)


Musè Sdn. Bhd. is a private limited type of business that was established on 1st October 2020 by Hazimahtun Hasyimah Binti Md Shariff. The company is located at No. 31-1 Jalan Pegaga, D12/D Desa Alam, 40000, Shah Alam, Selangor Darul Ehsan. Three people who work alongside Hazimahtun are Nuridza Aida Julia Binti Mohd Ridza as Administrative Manager, Nur Farah Syafiqah Binti Mohd Salleh as Financial Manager, and Nur Faiqah Binti Fadilah as Marketing Manager. Each of us has the background and qualification in entrepreneurship and business which enables us to share the knowledge and contribute it to the business flow and progress.
As one of the cosmetics industries, we do have to compete with other businesses. Tanamera company and Total Image company are our competitors in such a way because both companies sell a natural and organic beauty product like us. Furthermore, they both are at an advantage as they have been in the industry for so long which makes them have their own regular customer.
Moreover, both companies sell their product which is free from alcohol, chemical, and others. This makes their products stand out more in the market. However, our company has our own uniqueness in which the product of O’Dear Spray could last longer as it requires our customer to only wear the spray twice or thrice per week. This makes the spray last longer and it is quite cheap to compare to other companies.
There are several main problems with commercial deodorants that Musè Sdn. Bhd. think it could solve with natural ingredients. Some commercial deodorants use questionable compounds and ingredients such as health-harming parabens, phthalates, and aluminium that can cause dark underarm to the users. There are also branded deodorants available in the market that ineffective to prevent odour for some people and leaving stain on their clothes.
Thus, O’Dear Spray has several solutions that are sure to overcome those problems. We believe in creating personal care products that are better for our customers’ bodies. Our product is made especially for users who suffer the problems with sensitive skin, sensitive to the smell vi

of deodorant, dark underarms, and bad odour. This is because our product is made with 100% organic and natural ingredients which contain a lot of benefits to the users.
O’Dear Spray also is free from harmful chemicals. Safe ingredients do not have to mean less effective products. Our deodorant is 100% natural yet powerful and can keep our customers’ feeling and smelling fresh for up to 12 hours. Other than that, the bottle of O’Dear Spray is very bag friendly which means it is convenient to store at any place either in the handbag or bag pack as its size is small and spill-free bottle.
Lastly, we really hope that Musè Sdn. Bhd. can expand the business and increase the company’s profit as well as become the most successful cosmetics company in Malaysia in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Md Shariff, Hazimahtun Hasyimah
Fadilah, Nur Faiqah
Mohd Salleh, Nur Farah Syafiqah
Mohd Ridza, Nuridza Aida Julia
Email / ID Num.
Hasan, Rahayu
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship; ENT530; Business Model Canvas; Commercial deodorants
Date: 2020
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