Effectiveness of social media marketing in social awareness campain / Mohd Khairul Anwar Baharin

Baharin, Mohd Khairul Anwar (2015) Effectiveness of social media marketing in social awareness campain / Mohd Khairul Anwar Baharin. Degree thesis, Universiti Teknologi MARA Melaka.


A social media and internet is emerging where media cultures are changing young people's lives in both the private and public behaviour. Many people's lives today by internet where people used laptops, websites, mobile phones, computers and iPods. Since the introduction of Internet technologies, the interactive elements that are offered to the user had turned the Internet into a modem social platform that involved mass participation. It has evolved into this new form of social media that can transmit multimedia content and give the interaction between senders and receivers or between content providers and the audiences. This media has led to the formation of a new form of communication that has given mass communication and interpersonal communication into new interactivities such as chat groups, virtual groups in workplaces, and online communities. Internet and social media helps the user to overcome the technical obstacles that we see the way earlier and making the Internet an instrument for and by the mass user. Cyberspace now becomes a new playground and online interaction where people get together and form groups based on interest with the use of social networking and virtual world sites. Millions are logging in, joining up, and participating. It has become more fun, interactive, and lives with elements of video, audio, and digital animation offered by this new media.


Item Type: Thesis (Degree)
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Baharin, Mohd Khairul Anwar
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Art and Design
Keywords: Awareness campain, media marketing, social media, internet
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/44654
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