Basketfull Enterprise / Mimi Farisha Hamran … [et al.]

Hamran, Mimi Farisha and Fadzil, Nurul Harniza and Nazri, Nur Izzati and Norjohan, Nurul Anis Ashikin (2020) Basketfull Enterprise / Mimi Farisha Hamran … [et al.]. [Entrepreneurship Project] (Unpublished)


BasketFull Enterprise is an online business selling Super Electro Basket in the electronic market. Our objective is to provide convenience to consumers who need help to lift or carry many items in their daily life. We look forward to taking the advantages of our brand to the market. BasketFull Enterprise always tried our best to address the public's problems. As an example, problems on how people need to walk around while carrying a lot of stuff from place to place especially for students who need to move in and move out from their hostels in every semester. We make it easier for our consumer by creating this product. This is because our electronic basket is suited with what they need, which is that our basket is expandable and is able to accommodate a lot of weight in addition to being given a special feature that is an electronic system that is controlled using a remote control.
The chances in this sector are smooth, as we can solve so many problems on the market. In addition, our target market is also wide. In order to create this business, we need to use the Business Model Canvas, which is one of the widely implemented business models and has made our company more systematic. For our marketing, we are using the digital marketing method such as posting and managing advertisements in social media, selling through e-commerce platforms which are Shopee and Lazada. We also create our own websites to make it easier for our consumers to reach us directly. We are aware that our existing competitors in the marketplace are quite big. By then, we decide to bring something different and offer more than our competitors such as creating more family colours, using the eco-friendly materials in our product, keep the sustainability of the product, nice travel packaging and many more.


Item Type: Entrepreneurship Project
Email / ID Num.
Hamran, Mimi Farisha
Fadzil, Nurul Harniza
Nazri, Nur Izzati
Norjohan, Nurul Anis Ashikin
Email / ID Num.
Wei Loon, Koe
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Business Model Canvas (BMC) Report, Technology Entrepreneurship, Principles of Entrepreneurship; ENT 530
Date: 2020
Edit Item
Edit Item


[thumbnail of ENT 530] Video (ENT 530)

Download (34MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details