Flextreme fitness / Nur Aqilah Mohd Za'aim ... [et al.]

Mohd Za'aim, Nur Aqilah and Bahar, Nur Ermarina Aida and Tutienande, Nurfeekah Afzatul and Moksin, Nurul Shamiera (2019) Flextreme fitness / Nur Aqilah Mohd Za'aim ... [et al.]. [Entrepreneurship Project] (Unpublished)


This paper is focused on a case study of the company, Flextreme Fitness that located at Puncak Alam, Selangor. For this purpose, the team have an interview session with the owner about the company information and do a SWOT analysis. In the first part of the project report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study. Purpose of the project is to study the trend that makes the fitness is so popular among youth nowadays, to identify the background, serving provided, and technology used in running the business, to come out with some findings and recommendations and last to identify problems and issues of the company. Next, we study about the business, marketing and its operational strategy used by the company to promote their products which the company provide a group training program, individual training program and sales on cold drinks. Lastly, the team researches the company financial achievements regarding how they manage their finances as well as achievements gain from financial management. Goals indicate what a business unit wants to achieve. The strategy is an action plan for getting the goals. This company has designed a strategy for achieving its goals, consisting of a marketing strategy, and effective management.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Za'aim, Nur Aqilah
Bahar, Nur Ermarina Aida
Tutienande, Nurfeekah Afzatul
Moksin, Nurul Shamiera
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Keywords: Flextreme Fitness, Marketing strategy, Entrepreneurship
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/44314
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