Qasey Bakery social enterprise / Nurhazni Mahadi ... [et al.]

Mahadi, Nurhazni and Aziz, Nor Athirah and Mohd Razali, Nur Farahim Aisyah and Roslin, Nur Fitri Zawani and Zainal Kharib, Nur Ain (2019) Qasey Bakery social enterprise / Nurhazni Mahadi ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Qasey Bakery is a social enterprise which develops bakery product located at Muar, Johor. It was established with the cooperation between the rehabilitation service of Unit Pemulihan Cara Kerja Hospital Pakar Sultanah Fatimah and patient with mental illness who has the ability to work. For almost 4 years established, Qasey bakery had launched a couple of products such as bread and cakes. The marketing used in the bakery is limited to the hospital, school and government office nearby only. It also has a problem in the quantity of the product which is small due to lack of manpower, technology and delivery system as well as time-consuming. Besides, there are many competitors around them as they are located %t the center of the city which is many established shop and mall nearby.

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Mahadi, Nurhazni2017480766
Aziz, Nor Athirah2017402782
Mohd Razali, Nur Farahim Aisyah2017654272
Roslin, Nur Fitri Zawani2017619906
Zainal Kharib, Nur Ain2017674934
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Item ID: 44301
Uncontrolled Keywords: Qasey Bakery, Technology in marketing, Improve productivity
URI: http://ir.uitm.edu.my/id/eprint/44301

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