Qasey Bakery social enterprise / Nurhazni Mahadi ... [et al.]

Qasey Bakery is a social enterprise which develops bakery product located at Muar,
Johor. It was established with the cooperation between the rehabilitation service of Unit
Pemulihan Cara Kerja Hospital Pakar Sultanah Fatimah and patient with mental illness who
has the ability to work. For almost 4 years established, Qasey bakery had launched a couple
of products such as bread and cakes. The marketing used in the bakery is limited to the
hospital, school and government office nearby only. It also has a problem in the quantity of
the product which is small due to lack of manpower, technology and delivery system as well
as time-consuming. Besides, there are many competitors around them as they are located %t
the center of the city which is many established shop and mall nearby.