Qasey Bakery social enterprise / Nurhazni Mahadi ... [et al.]

Mahadi, Nurhazni and Aziz, Nor Athirah and Mohd Razali, Nur Farahim Aisyah and Roslin, Nur Fitri Zawani and Zainal Kharib, Nur Ain (2019) Qasey Bakery social enterprise / Nurhazni Mahadi ... [et al.]. [Entrepreneurship Project] (Unpublished)

Download

[thumbnail of 44301.pdf] Text
44301.pdf

Download (214kB)

Abstract

Qasey Bakery is a social enterprise which develops bakery product located at Muar,
Johor. It was established with the cooperation between the rehabilitation service of Unit
Pemulihan Cara Kerja Hospital Pakar Sultanah Fatimah and patient with mental illness who
has the ability to work. For almost 4 years established, Qasey bakery had launched a couple
of products such as bread and cakes. The marketing used in the bakery is limited to the
hospital, school and government office nearby only. It also has a problem in the quantity of
the product which is small due to lack of manpower, technology and delivery system as well
as time-consuming. Besides, there are many competitors around them as they are located %t
the center of the city which is many established shop and mall nearby.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Mahadi, Nurhazni
2017480766
Aziz, Nor Athirah
2017402782
Mohd Razali, Nur Farahim Aisyah
2017654272
Roslin, Nur Fitri Zawani
2017619906
Zainal Kharib, Nur Ain
2017674934
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Item ID: 44301
Uncontrolled Keywords: Qasey Bakery, Technology in marketing, Improve productivity
URI: https://ir.uitm.edu.my/id/eprint/44301

Fulltext

Fulltext is available at:
  • Koleksi Akses Terhad | PTAR Utama | Shah Alam
  • ID Number

    44301

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item