PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]

Abdul Kadir, Mohd Ali Bahari and Rosly, Hardi Emrie and Rahim, Hardy Loh and Junid, Junainah and Mohd Lajin, Noor Faizah (2020) PakCu 916: the entrepreneurial pursuit of two generations / Mohd Ali Bahari Abdul Kadir … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 6 (SI). pp. 38-43. ISSN 2637-0301 (e-ISSN)

Download

[thumbnail of 44096.pdf] Text
44096.pdf

Download (335kB)

Abstract

This case study looks upon the entrepreneurship journey of PakCu and his second-generation successors in starting up their business called PakCu 916. From a mere roadside stall focusing on selling cut fruit (guava), they were able to expand to more than 400 outlets within a year. With yearly sales of around an RM4million, they were heading into a bright future. However, unexpected problems arose concerning their "licensees," rising costs, good and services tax (GST), account receivables, rental, and layoffs. Therefore, they considered exiting their licensing business with 480 stalls to diversify their business to ready-to-drink (RTD) products to be sold in hypermarkets. However, this comes with its hurdles as most hypermarkets are not so accepting due to their strict terms and conditions and the high slotting fees needed to pay to place their product on the shelves.

Metadata

Item Type: Article
Creators:
Creators
Email
Abdul Kadir, Mohd Ali Bahari
UNSPECIFIED
Rosly, Hardi Emrie
UNSPECIFIED
Rahim, Hardy Loh
UNSPECIFIED
Junid, Junainah
UNSPECIFIED
Mohd Lajin, Noor Faizah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Industrial productivity
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 6
Number: SI
Page Range: pp. 38-43
Item ID: 44096
Uncontrolled Keywords: PakCu 916, Entrepreneurship
URI: https://ir.uitm.edu.my/id/eprint/44096

ID Number

44096

Indexing


View in Google Scholar

Edit Item
Edit Item