Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]

Abu Bakar, Salwa and A. Halid @ Khalid, Rozieana and M. Habib Rahman, Azman Ali and Ab Rashid, Mohd Elfee (2020) Hoping for a new dawn: a printing business / Salwa Abu Bakar … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 6 (SI). pp. 29-31. ISSN 2637-0301 (e-ISSN)

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Abstract

Firdaus, the Managing Director at X-Factor Printing, strives to pick up his market share from a significant slump due to price war and digitalization transformation surrounding almost every industry. The business was incorporated in 2009 and further expanded to specialize in textile printing in 2012. At the time of the case, businesses worldwide suddenly found themselves facing much uncertainty as Covid-19 disrupts global supply chains. Firdaus is facing a decision as to whether switching from his passion for printing into something that may be more promising or look for angles where he can surpass the external pressure from an increasingly saturated industry. Specifically, he wanted to develop a sustainable strategy to align with his long-term success.

Metadata

Item Type: Article
Creators:
Creators
Email
Abu Bakar, Salwa
salwa.abubakar@newinti.edu.my
A. Halid @ Khalid, Rozieana
rozieana@uitm.edu.my
M. Habib Rahman, Azman Ali
UNSPECIFIED
Ab Rashid, Mohd Elfee
mohdelfee@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 6
Number: SI
Page Range: pp. 29-31
Item ID: 44084
Uncontrolled Keywords: Entrepreneurial risk, Sustainability strategy, Systematic innovation
URI: https://ir.uitm.edu.my/id/eprint/44084

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44084

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