Artist Tree / Shirley Octer Damsi@Jack ... [et al.]

Damsi@Jack, Shirley Octer and Bedula, Nursyahira and Morijon@Jumi, Aivyviana Fiffy Jen and Julin, Jacqueline and Sapie, Nurfazirah (2015) Artist Tree / Shirley Octer Damsi@Jack ... [et al.]. [Entrepreneurship Project] (Unpublished)


There are no personal doodled gift products shops in Kota Kinabalu. We discovered that
most of the shops operating in the area are gift retailer shops which focus on delivering
designed products. Originality is what we found lacking in this market. Therefore, this is
where Artist Tree comes to an existence.
This business is based on partnership whereby it is consists of five(5) members which
hold important positions in the company such as General Manager, Administration
Manager, Marketing Manager, Operational Manager and Financial Manager. The
business capital is amounted to RM 50,000 from the contribution of RM I 0,000 of each
member. Another RM 30,000 is a loan from Maybank.
Artist Tree is a start-up business producing gift products with handmade doodle arts on
them located in the heart of Kota Kinabalu city, on the 3rd floor of Centre Point Sabah
mall. We can loosely be described as a shop where we personally make interesting yet
stylish doodle arts on items such as shoes, book covers, mugs, bookmarks and rrum
instruction recipe cards. Original works on these items is our main selling point.
Artist Tree will hold true to its vision of being a new concept with intimate marks on
customers' favorite 's items in order to become desirable gift products for KK natives.
Centre Point Sabah mall is an optimal location for launching our new business concept.
This mall, being one of the popular spot for hang outs among KK citizens every weekend
as well as tourists provides exposure needed by our business. We plan to manipulate our
location in the Centre Point Sabah mall to our utmost advantage.
Interesting, fun and stylish items are for everyone, and thus we evaluate that people of
young generation especially teenagers and children can afford and willing to buy our
products regardless of their gender. Famous characters such as minions from the
animated Disney movies are one of the designs that we interpreted and doodle on items
such as shoes which of course added with our personal value. Our products would be
perfect gifts to the loved ones for any occasions or as personal collections.
We are sure that our business has the potential to expand its market as we believe that
this idea represents new concept of gift products to be chosen by customers in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Damsi@Jack, Shirley Octer
Bedula, Nursyahira
Morijon@Jumi, Aivyviana Fiffy Jen
Julin, Jacqueline
Sapie, Nurfazirah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TT Handicrafts Arts and crafts > Miniature craft
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Keywords: Business plan; Business management; Entrepreneurship; Gift products; Handmade doodle arts
Date: 18 September 2015
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