Strategic analysis of Mongkos Homestay / Elvina Narang ... [et al.].

Narang, Elvina and Horian, Fairulizan (2007) Strategic analysis of Mongkos Homestay / Elvina Narang ... [et al.]. [Student Project] (Unpublished)


The objectives of this study are to conduct strategic business analysis for Mongkos Homestay n term of its marketing, operations, finance and management activities and to investigate the critical success factors for homestay business. Our investigation shown that Mongkos Homestay need to improve on the areas mention above to enable it to sustain and flourish in the in the industry. Besides that through the analysis of TOWS matrix Mongkos Homestay can execute various strategies to utilize its potential opportunities and the existing strengths. And at the same time is able to react positively to its weaknesses and external threats.


Item Type: Student Project
CreatorsEmail / ID. Num
Narang, Elvina2005709994
Horian, Fairulizan2005704118
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Master of Business Administration
Item ID: 43557
Uncontrolled Keywords: Mongkos Homestay, Business analysis


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