A study on the climate for creativity and innovation: A case study of a 5 star hotel in Kuching, Sarawak / Nazaruddin Hamit ... [et al.]

Hamit, Nazaruddin and Abg. Ahmad, Dyg. Ellyn Narisa and Machop, Gabriel (2008) A study on the climate for creativity and innovation: A case study of a 5 star hotel in Kuching, Sarawak / Nazaruddin Hamit ... [et al.]. [Student Project] (Unpublished)

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Abstract

Customers, in a number of industries, are constantly bombarded with run-of-themill product and business offerings. As a result, customers both desire and more often demand innovative alternatives. As in other industnes, over the years, price apparently has been the determining factor in competition in the hotel industry. This however may backlash and be detrimental on the sustainability of the organization and the industry in general.The increased levels of competition for shrinking global resources combined with larger amount of complexity and change foster the emerging trends of innovating new Ideas and offer newer offerings in order to compete and stay afloat. In response, many service oriented organizations are striving to integrate novel features into their product-service offerings.

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Item Type: Student Project
Creators:
Creators
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Hamit, Nazaruddin
2005709916
Abg. Ahmad, Dyg. Ellyn Narisa
2005715721
Machop, Gabriel
2005709962
Subjects: H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Masters of Business Administration
Item ID: 43533
Uncontrolled Keywords: Hotel,Kuching Sarawak,Creativity and Innovation
URI: https://ir.uitm.edu.my/id/eprint/43533

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